![]() ![]() "X marks the spot in a lot of ways for Elon Musk," said Tim Higgins, a Wall Street Journal reporter and the author of Power Play: Tesla, Elon Musk, and the Bet of the Century. ![]() In 2017, Musk repurchased the url "X.com" from PayPal, tweeting that the domain "has great sentimental value." "Everyone tried to talk him out of naming the company that back then because of the sexual innuendos, but he really liked it and stuck with it," said Vance. ![]() But the billionaire hasn't given much explanation as to what it means.ĭays earlier, a filing in a federal court case in California confirmed Twitter had been folded into X Corp.Īccording to biographers, the letter X frames where Musk's ambitions are headed, while paying homage to Musk's entrepreneurial start.Īccording to Ashlee Vance, the author of Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future, Musk's obsession with the letter X began with one of the billionaire's earliest ventures, X.com, which later merged with a competitor to become PayPal. ![]() Musk has tacked the letter X onto his business ventures and more. Musk had teased the announcement a day earlier, tweeting: "I've hired a new CEO for X/Twitter. "Looking forward to working with Linda to transform this platform into X, the everything app," he wrote on Friday. Elon Musk tweeted that he'd picked Twitter's next CEO: Linda Yaccarino, who oversaw advertising at NBCUniversal for more than a decade. ![]()
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